Putting more of a focus on ROI helps to provide justifications for every strategy and every campaign during this difficult time. But how can marketing agencies substantiate everything they’re proposing and working on for clients in terms of ROI?
Well, a greater reliance on analytics and reporting offers one way to provide these justifications. Having concrete data will allow agencies to take a more responsive approach, shaping and reviewing what they’re doing so they can make it even more effective next time round or as the campaign moves forward.
In line with this, agencies should continue to ensure the right tools and analytics are being used. This will give the insight needed to make better decisions and justify investments.