Driving sales of Dell’s product range by keeping it top of mind within the Softcat sales offices.
Cutting through the commotion of the sales floor and competition from other vendors with a Softcat-specific campaign.
Overcoming the Softcat Account Managers’ resistance to managing the deal registration process themselves.
The Solution
Rolling out a 5-month cash in salary incentive campaign targeted at Softcat Account Managers and sales support.
Delivering the campaign through 3 considered channels:
an online portal to simplify deal registrations
digital signage across Softcat offices to keep the campaign present on the sales floor
a launch email to track engagement
Engaging Softcat employees by putting them in the creative! We ran a ‘GLOW’-inspired photo shoot to capture the Dell sales team in 80s-themed costumes, props, and poses.
