Search engine optimisation (SEO) is about making sure your website or webpage will rank highly when someone makes a relevant search on Google or other search engines. That way you will get more traffic – and from the kind of visitors you’re looking to attract.
Search engines use algorithms to display the results which they believe will be most relevant to the people searching for them. They are constantly adjusting these algorithms – Google has over 200 different ranking factors in theirs – and are now exceptionally good at displaying the results that searchers are seeking.
Good SEO practitioners will have excellent up-to-date knowledge of the search engines’ algorithms, and will use the best approaches to deliver effective, long-term results for their customers.