Our work

Event replacement demand generation


The challenge

  • Helping Brocade generate product demand and ROI when their primary route to results – face-to-face events – was halted by COVID-19.
  • Rivalling Brocade’s events ROI with remote content that needed to engage, drive demand from new prospects, and upsell existing customers.
  • Ensuring the content we selected was evergreen enough to weather the unprecedented global events; this meant truly understanding the product and its benefits.

The Solution

  • Developing an online hub containing a suite of content cherry-picked to generate demand and enable upsells, including:
    • Videos
    • Webinars
    • Brochures
    • Info cards
  • Using end-to-end analytics & activity plus engagement tracking to gain performance insights and shape our ongoing strategy.
  • Producing an email series and social media content to target key demographics and drive prospects to the hub.

These campaigns have been very successful so far.

The results

ROI in one month
webinar attendance
“Miramar has helped us redefine our marketing plans to maximise success and customer engagement during this difficult time. They have worked very closely with us to deliver high volumes of content on-time and to a high standard. These campaigns have been very successful so far, and we hope to continue to see great results.”

Pete Auchterlonie, Regional Marketing Manager, Brocade


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