Our work

EVENT REPLACEMENT DEMAND GENERATION

Brocade

The challenge

  • Helping Brocade generate product demand and ROI when their primary route to results – face-to-face events – was halted by COVID-19
  • Rivalling Brocade’s events ROI with remote content that needed to engage, drive demand from new prospects, and upsell existing customers
  • Ensuring the content we selected was evergreen enough to weather the unprecedented global events; this meant truly understanding the product and its benefits

The Solution

These campaigns have been very successful so far.

The results

20X
ROI IN MONTH ONE
80%
WEBINAR ATTENDANCE
“Miramar has helped us redefine our marketing plans to maximise success and customer engagement during this difficult time. They have worked very closely with us to deliver high volumes of content on-time and to a high standard. These campaigns have been very successful so far, and we hope to continue to see great results.”

Pete Auchterlonie, Regional Marketing Manager

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