Our work

PRODUCT LAUNCH

Oxford Instruments

The challenge

  • Helping Oxford Instruments launch a new product in 2 different markets
  • Delivering a product name, campaign messaging, tone of voice, and a look and feel for both of those markets
  • Securing leads for the new product by planning a launch campaign where we could roll out our chosen look
  • Driving sales of the new product by targeting both existing and potential new customers

The Solution

  • Conducting intensive research (spanning competitor analysis, product specifications, and target personas) to pinpoint where the product stood in the market – and how best to launch it
  • Launching the campaign with a range of carefully considered tactics, including:
    – Content across 11 languages
    – A dedicated landing page
    – Product demo videos
    – An interactive 3D product render
  • Developing a messaging matrix to make sure we could engage both audiences with relevant, resonant messages across all content
  • Staying on top of everything with a project plan to mark every key milestone across the production of many campaign assets

The results

MOST SUCCESSFUL
PRODUCT LAUNCH FOR OI
50
LEADS IN 2 DAYS
£1M
PIPELINE IN 2 DAYS
Percentage

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