Our work

Product launch

Oxford Instruments

The challenge

  • Helping Oxford Instruments launch a new product in 2 different markets.
  • Delivering a product name, campaign messaging, tone of voice, and a look and feel for both of those markets.
  • Securing leads for the new product by planning a launch campaign where we could roll out our chosen look.
  • Driving sales of the new product by targeting both existing and potential new customers.

The Solution

  • Conducting intensive research (spanning competitor analysis, product specifications, and target personas) to pinpoint where the product stood in the market – and how best to launch it.
  • Launching the campaign with a range of carefully considered tactics, including:
    • Content across 11 languages
    • A dedicated landing page
    • Product demo videos
    • An interactive 3D product render
  • Developing a messaging matrix to make sure we could engage both audiences with relevant, resonant messages across all content.
  • Staying on top of everything with a project plan to mark every key milestone across the production of many campaign assets.

The results

Most successful
product launch for Oxford Instruments
leads in 2 days
pipeline in 2 days


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