Helping Oxford Instruments launch a new product in 2 different markets
Delivering a product name, campaign messaging, tone of voice, and a look and feel for both of those markets
Securing leads for the new product by planning a launch campaign where we could roll out our chosen look
Driving sales of the new product by targeting both existing and potential new customers
The Solution
Conducting intensive research (spanning competitor analysis, product specifications, and target personas) to pinpoint where the product stood in the market – and how best to launch it
Launching the campaign with a range of carefully considered tactics, including: – Content across 11 languages – A dedicated landing page – Product demo videos – An interactive 3D product render
Developing a messaging matrix to make sure we could engage both audiences with relevant, resonant messages across all content
Staying on top of everything with a project plan to mark every key milestone across the production of many campaign assets
