Bytes, the cloud migration specialists, needed a clear game plan. Their goal? Not just to raise awareness about their AWS Cloud solutions, but to transform that awareness into tangible lead gen opportunities for businesses facing migration challenges.
But the playing field of cloud migration is a congested scrum of competitors. If Bytes were going to break through the pack and race clear away to the try-line, it was going to need to get out of the ordinary with its marketing.
Our challenge was to create a campaign that could:
Capture attention and cut through a noisy landscape
Engage partners and encourage referrals
Strategically manoeuvre upselling opportunities
…and all without dropping the ball on authenticity.