Our work

Unlocking high value leads with a website revamp

Panasonic Connect

The challenge

  • Simplifying a complex service by showcasing the benefits of Omnia (which allows customers to deploy customised apps in their workplace) in a concise, engaging manner.
  • Designing and building the new microsite to improve user journeys, with a key focus on optimised UX and UI.
  • Getting the site in front of the right people and educating them on how Omnia could benefit their business.

The Solution

  • Building a 6-page microsite with appealing creative and conversion-optimised messaging.
  • Elevating the pre-existing Omnia creative by rolling out a sleek new hexagonal visual motif across all assets that would build brand awareness.
  • Building credibility with two case studies spotlighting the benefits of using Omnia and running an email campaign to highlight them.
  • Continually optimising the site based on user journey heatmapping and weekly tracking reports.
  • Running an organic and sponsored LinkedIn campaign with weekly optimisations to keep driving the click-through rate.
  • Reaching key accounts with a ‘leave behind’ direct mail for sales teams to hand out.

The results

website visits from LinkedIn ads (over 2X target)
“It was great working with the Miramar team on the Omnia campaign, they delivered some fantastic ideas to help us to really break into this new market for us. As always their creative and technical deliverables were spot on, and their communication is clear and fast, no request is too much for them! I cannot recommend the Miramar team enough, they are incredibly friendly and the campaigns we have run with them have always been amazing!!.”

Tom Dootson, European Channel Marketing, TOUGHBOOK

 A Panasonic toughbook showing stills from the Omnia microsite


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