Our work

“BOUNCE BACK” EVENT MARKETING

Hiscox

The challenge

  • Achieving engagement and strengthening broker relationships for Hiscox at BIBA, the insurance industry’s biggest annual event
  • Using the event to raise awareness of cyber security risks and the cover Hiscox provides for them
  • Hitting a target of getting 100 meetings booked with prospects across the 2 days of BIBA
  • Standing out at an event of 8,000+ attendees, 5,000 registered brokers, and 217 stands

The Solution

  • Bringing the cyber security risk to life with a standout creative concept using “stop the knock-on effect” messaging
  • Engaging BIBA attendees with an eye-catching stand design – including a suspended Newton’s cradle!
  • Developing a premium 2-part direct mail pack to encourage brokers to book a meeting
  • Creating a video for use on the stand and to share post-event

Working with miramar took a lot of that STRAIN AWAY.

The results

243
meetings achieved in 2 days
2,486%
Roi achieved
“Events like BIBA can involve a lot of work and management to get right. Working with Miramar took a lot of that strain away from us. They delivered a fantastic creative concept for the event, through to a full supporting campaign plan that was delivered on time and with zero stress.”

Amanda Ronchetti, Marketing Manager

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