Giving Hitachi partners the white glove treatment
The challenge.
Like many in the B2B tech industry, Hitachi Vantara has an extensive partner network that plays a significant role in the company’s overall strategy. But the larger the partner network, the more complex and time-consuming it is to ensure that messages and activities within the channel remain consistent and true to the core of the brand.
Hitachi Vantara approached Miramar to provide a helping hand to several partners executing MDF-backed campaigns and make sure that both Hitachi Vantara and the partners were able to maximise the impact of the marketing investments being made available.
Our solution.
Working closely with 10 of Hitachi Vantara’s top-priority partners, we’ve helped them deliver MDF campaigns designed for ease of execution, brand consistency and measurable results. Acting as an extension of Hitachi Vantara’s marketing team, we took a white-glove approach to managing partner relationships, campaign delivery and stakeholder communications, ensuring that every activity aligned with the brand’s messaging and objectives.
Beginning with discovery and alignment, we worked with the priority partners to define goals, audiences and campaign requirements before creating and managing detailed delivery plans.
We then oversaw execution, monitored performance against KPIs, and provided ongoing reporting and optimisation to maximise the impact of every marketing investment.
Our results.
By combining white-glove partner management with consistent campaign execution and optimisation, we helped Hitachi Vantara maximise the value of MDF investment and drive measurable, mighty marketing impacts:
300+
leads generated across partner campaigns
400,000+
social media impressions
90%+
of campaign tactics performed above industry benchmarks
But this is only the beginning. Following the success of our partner engagement to date, Hitachi Vantara has expanded our partner cohort from 10 to 30. Watch this space!