Securing leads for the security specialists.
The challenge.
HUMAN Security had all the cyber defence expertise you'd expect from a leading bot mitigation platform, but they needed to break through the noise in a crowded marketplace. Their mission? Feed their sales teams with warm, qualified leads across UK & Ireland, France, and Germany.
The challenge was clear. They had relatively low brand awareness among their target audience of enterprise CTOs, CISOs, and heads of cybersecurity.
And with a fresh hero asset ready to deploy, they needed a marketing strategy that would position HUMAN Security as the trusted authority that busy security leaders could
rely on.
Our solution.
We built a demand generation engine designed to make their marketing mighty. Our approach focused on quality over quantity, deploying a content syndication strategy to attract the right targets while filtering prospects with two strategic qualifying questions.
Once we'd identified genuine prospects, we activated a five-email nurture sequence that educated and built trust over time. Smart lead scoring tracked every engagement, giving HUMAN Security's sales teams everything they needed to prioritise outreach and approach each prospect with confidence.
All of this was backed up by comprehensive reporting and complete visibility into prospect behaviour and campaign performance.
Our results.
100%
high quality leads delivered
375
nurture emails sent
57%
engaged or highly engaged