Getting the best results for HPE.
We work with clients across a whole variety of projects from strategic campaigns to innovative digital experiences—everything we do is focused on delivering measurable results that power growth. This dedication to consistently supplying impactful work has led to our clients knowing we are a trusted pair of hands that can be relied upon.
One relationship we are immensely fortunate to have such longevity with is HPE. We started working with them in 2022, with a single stakeholder (who is still there today), working solely on social media content and templates. The great success of these programs led to an increase in HPE, with multiple stakeholders, including new video and event work over 2023 & 2024.
Moving through to 2025 and beyond we are now working as a strategic partner across several different departments including channel, ABM, industry specific marketing.
Here we’ve looked back at some of the great work we have achieved together.
132
qualified leads delivered from one event
2022
Year of first HPE partnership
104+
individual projects
We began working with a single HPE stakeholder to create social media content and templates, that would resonate with HPE’s target audience. The success of this meant the stakeholder wanted us to support on further projects, so we expanded into delivering quarterly video campaigns.
Following these initial successes, we began working closely with the AI team. Working together on in-person video campaigns, printed media and large scale events like the main one being The AI Summit Event in London, a focal point for their AI marketing strategy.
Success story
HPE and NVIDIA were diamond sponsors of ‘The AI Summit’ and asked us to partner with them to deliver this strategic event. The key goals were to drive awareness, maximise lead capture during the event and deliver opportunities for sales teams to nurture.
Our event delivery and creative teams worked smoothly to handle everything from stand design and build to merchandising and round table meetings, and of course, the all-important post-event networking party! We supported lead capture through a branded Formula 1 simulator.
The results were definitely on the podium:
- 1,271 new contacts
- 132 qualified leads
- 31% increase on 2023 registrations
- 6,437 impressions
Success story
We worked with the partnership of HPE and NVIDIA to help promote their strong AI capability in a very noisy market. The goal was to engage key strategic decision makers in strategically important target accounts across 3 sectors.
We leveraged our ABM approach to craft personalised Challenger Reports that directly addressed the most pressing obstacles for scaling AI operations on an industrial scale, and highlight why HPE and NVIDIA were the perfect partner to help overcome them.
“Miramar were able to build a truly valuable piece of work to help directly helped our sales specialists to have more relevant, timely conversations which pre-empted opportunities & RFPs”
Ines Pixmore, AI Marketing Manager, NVIDIA
Our relationship with HPE really grew across these years, with the number of projects, stakeholders and departments increasing. We started to deliver work that spanned channel marketing, ABM and strategic campaigns.
This was the turning point where we started to work on more in-depth and end to end programs, ranging from industry specific campaigns that started at account research through to execution, which included delivering monthly video templates and even providing strategic insight and advice to the internal EMEA marketing teams.
Our partnership continues...
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