Analytics: getting the full picture
Posted on Monday, September 3, 2018
Through a growing number of analytical tools we are able to get more insight into our marketing campaigns than ever before. They offer us insight into what our customers are doing, what they’re thinking, how they are interacting with us and most importantly, how they intend to spend their money, all in easy to consume quantitative data.
But sometimes, do we put too much trust into these tools without thinking about the human element: feelings, emotions, preference’s and gut feelings i.e. qualitative data?
Below we run through a few things to consider when you analyse your digital marketing performance.