Miramar Pulse – December 2018

Posted on Wednesday, December 19, 2018

George Peachey

A round-up of some of the best B2B marketing articles our talented team have been reading this month.

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Welcome to the December issue of Miramar Pulse!

Here's our round-up of great articles for December 2018. Missed last month's issue? Find it here.

Grab a coffee (or a mulled wine!), get inspired, and don't forget to subscribe via the button above to get all our updates direct to your inbox.

Articles we've loved in December

8 marketing trends for 2019 – leaders share their predictions

8 marketing trends for 2019 – leaders share their predictions

‘Tis the season: while trimming the tree you’ll no doubt be wondering what 2019 holds for your marketing campaigns. B2B Marketing asks eight top marketers to share their Nostradamus-style predictions for the year ahead.

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How to achieve a successful marketing campaign using native ad content

How to achieve a successful marketing campaign using native ad content

This article on The Drum presents 6 best practices for creating successful native advertising campaigns. Not sure what native advertising is? It's paid advertising on publisher websites that matches the look, feel and function of the site it's on.

Read the full article

Personalised marketing in an impersonal digital world – the use of behaviour-based marketing

Personalised marketing in an impersonal digital world – the use of behaviour-based marketing

Jon Clarke, CEO of Cyance, lays out six best practices to follow when employing behaviour-based marketing as part of a programmatic marketing plan. Is it time to rethink certain elements of digital marketing for B2B?

Read the full article

Apple's ad for the new Group FaceTime function unites Elvis Presley impersonators from around the world

Apple's ad for the new Group FaceTime function unites Elvis Presley impersonators

Set to the Elvis ballad There’s Always Me, this film by Apple shows Elvis impersonators from around the world coming together through Apple's new Group FaceTime function. How's that for product video inspiration, eh? Thank you very much! 

Read the full article

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