Miramar Pulse – July 2019

Welcome to the July 2019 issue of Miramar Pulse!

Art and marketing can meet in the middle, especially in terms of visual trends. Marketers need to reject the one-size-fits-all advertising and instead understand their audience, how to best appeal to them and how to create amazing visuals that will truly resonate.

What we've enjoyed reading

Artwork personalisation at Netflix

There is much more to Netflix’s success than a simple knack for forward thinking and making the right moves at the right time. Behind the scenes, their market dominance is enabled and supported by audience insights and a high level of individual user artwork personalisation.

How Netflix convince you a title is worth watching

Bring art to life with 2D motion capture

Free tool EbSynth turns video into a fully customisable hand-painted animation. The software transfers the look of one or more manually generated style frames to those from the video, creating the look of hand-painted animation. 

Check out this cool tool!

The power of branded illustrations

Illustrations offer a unique and authentic visual experience, helping a brand to stand out from their competitors. Many brands have already embraced this type of content - be inspired by these 10 illustrated ad campaigns from recent years.

See creative examples

Design and drawing

After years in the shadows it seems that drawing is becoming popular again. Drawings use less colour than illustrations (or none at all) and can introduce a playful, witty feel. Companies are opting for a perfect mixture of minimal graphic design and drawing.

Mailchimp exemplifies this brilliantly