Miramar Pulse – July 2019
Posted on Friday, August 2, 2019
Catherine Russ
A round-up of some of the most interesting Artwork Innovation news as marketers vie for more attention every way they can.
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Posted on Friday, August 2, 2019
A round-up of some of the most interesting Artwork Innovation news as marketers vie for more attention every way they can.
Art and marketing can meet in the middle, especially in terms of visual trends. Marketers need to reject the one-size-fits-all advertising and instead understand their audience, how to best appeal to them and how to create amazing visuals that will truly resonate.
There is much more to Netflix’s success than a simple knack for forward thinking and making the right moves at the right time. Behind the scenes, their market dominance is enabled and supported by audience insights and a high level of individual user artwork personalisation.
Free tool EbSynth turns video into a fully customisable hand-painted animation. The software transfers the look of one or more manually generated style frames to those from the video, creating the look of hand-painted animation.
Illustrations offer a unique and authentic visual experience, helping a brand to stand out from their competitors. Many brands have already embraced this type of content - be inspired by these 10 illustrated ad campaigns from recent years.
After years in the shadows it seems that drawing is becoming popular again. Drawings use less colour than illustrations (or none at all) and can introduce a playful, witty feel. Companies are opting for a perfect mixture of minimal graphic design and drawing.
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