Miramar Pulse – September 2019

Posted on Tuesday, October 8, 2019

Catherine Russ

Here are some of the campaigns from across the web that we’ve enjoyed over the past month.

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Welcome to the September 2019 issue of Miramar Pulse!

All of the below examples caught our eye as they show that a campaign doesn’t have to scream for attention to be powerful. Sometimes less really is more, and subtlety stands out against a backdrop of noise. Enjoy!

What we've enjoyed reading

Advertising artist lights up Times Square

Advertising artist lights up Times Square

From 11:57 to midnight every day, advertising’s biggest venue displays three minutes of digital art. September features a piece from advertising and creative director Crankbunny – and her flowering plants really stand out against the skyline of New York City.

See Crankbunny’s floral creation

Simplicity is key for Spotify’s brilliant banners

Simplicity is key for Spotify’s brilliant banners

Spotify have been receiving well-deserved praise across social media for their recent ‘Listen like you used to’ campaign. We love this example of short witty copy combined with clean eye-catching artwork.

Which is your favourite billboard?

The golden arches get a makeover

The golden arches get a makeover

McDonald’s have inserted the famous golden arches into a number of retro nightspot’s neon signs as part of their ‘Open Late’ campaign. We really liked this playful but stylish nod to the fact that many nights end with a McDonald's.

Enjoy the elegant ‘Open Late’ campaign

LEGO launch first ad campaign in 30 years

LEGO launch first ad campaign in 30 years

Whilst instantly recognisable worldwide, LEGO actually rarely launch ad campaigns. Their new ‘Rebuild the World’ messaging remains open to interpretation and encourages kids (and adults!) to get creative – a cause we can definitely get behind.

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