Softcat Partner Cisco
One Interview

A quirky Q&A with 3D pop ups 

Combining a fun venue with engaging mixed media 

The challenge

  • Softcat had the chance to interview and film Cisco’s Director of Enterprise Networking
  • They wanted the q&a to have an impact and bring to life the technical nature of their conversations
  • We were tasked with sourcing a location, filming, editing and introducing some creativity into the interview

The solution

  • After reviewing a number of locations we opted for a warehouse in East London
  • The venue came with a range of funky props which would provide interest to the video backdrop, and gave us flexibility to play around with the set
  • To bring the film to life, our motion artists experimented with some 3D pop-ups to illustrate the techy content

The result

  • An engaging q&a brought to life through mixed media
  • It showcased the partnership between Softcat and Cisco, strengthening their relationship
  • By using a tracking dolly and a range of cameras, the video has movement and multiple angles


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