Venafi Demand Generation 

A two part direct mail campaign to a top list of targets 


EMEA top targets


booked a meeting


pipeline generated

The challenge

  • Venafi came to us with a list of hot pan-EMEA senior targets
  • These key contacts would know the name Venafi but not necessarily the proposition and what Venafi could do for them
  • We needed something to capture their attention and start the education process to get them intrigued and wanting to know more

The solution

  • With such a targeted set of data, a direct mail piece stood out as a perfect tactic
  • For a busy senior audience we needed something sleek and smart that would get past the gatekeeper
  • Branded Venafi presentation boxes were designed and produced to house our mailing
  • Inside the bespoke boxes we designed, sourced and placed three pieces
  • Item 1 was a looping flyer that simplified the Venafi solution, its benefits and why it’s needed
  • Secondly we included the remote to an Amazon Fire Stick (the Fire Stick itself to be redeemed upon a face to face meeting)
  • Finally a postcard explaining the Fire Stick incentive and linking to a campaign site was created and included 
  • Our responsive campaign site furthered the journey for the recipient, adding details about Venafi, their solution and providing a form to complete for meeting bookings

The result

  • Venafi loved the campaign! And from the results you can see why... 
  • £3million pipeline generated
  • The idea has been rolled out in the US
  • 20% of contacts booked a meeting within the first few weeks
  • The mail piece has given their sales team a different approach to their calls and is a huge help with expanding their market share
banner image

Thinking about working with us?

Tell us your marketing needs and one of our experienced team will get straight back to you to discuss how we can help.

Chat to us